Types of marketing strategies.

Marketing consists of an incredibly a lot of strategies. 

The industry continues to evolve, and the strategies 

below may be a better fit for some companies than others.

Traditional marketing strategies

Before technology and the Internet, traditional market strategies were the primary way for 

companies to market their goods to customers. 

The main types of traditional marketing strategies include:

Outdoor Marketing, This entails a general display of advertising outside the consumer's home. This 

includes billboards, advertisements printed on seats, adhesive wraps on vehicles, or advertisements on 

public transportation.

Print Marketing, This entails small content that is easy to print and easy to copy. Companies often 

mass-produce printed materials because printed materials delivered to a customer need not be any 

different. Examples include brochures, flyers, newspaper ads, or magazine ads.

Direct Marketing, This entails providing specific content to potential customers. Some print marketing 

content can be mailed. Otherwise, direct marketing media can include coupons, vouchers for free items, or brochures.

E-marketing, entails the use of television and radio for advertising. Although in short bursts of digital 

content, the company can convey information to the customer through visual or audio media that may 

capture the viewer's attention better than the printed form above.

Event Marketing, This entails trying to gather potential customers at a specific location for the 

opportunity to talk to them about products or showcase products. This includes conferences, trade 

shows, seminars, promotions or special events.

digital marketing

The marketing industry has changed forever with the introduction of digital marketing. From the early 

days of pop-up ads to targeted placements based on viewing history, there are now innovative ways 

companies can reach customers through digital marketing.

Search engine marketing.

This entails companies trying to increase search traffic in two ways. First, companies can pay search 

engines for placement on results pages. Second, companies can emphasize SEO techniques to place 

significantly in search results.

Email Marketing, 

This entails companies obtaining the email addresses of customers or potential 

customers and distributing messages. These messages can include coupons, discount opportunities, or 

advance notice of upcoming sales.

Social Media Marketing, 

This also entails building an online presence on specific social media 

platforms. Like search engine marketing, companies can place paid ads to bypass algorithms and get a 

higher chance of being seen by viewers. Otherwise, the company can try to grow organically by posting 

content, interacting with followers, or uploading media such as photos and videos.

Affiliate Marketing, 

This entails the use of third-party advertising to capture the interest of customers. 

Often times, the affiliate that will earn a commission from the sale is doing affiliate marketing where 

the third party is incentivized to pay a sale of an item that is not their original product.

Content Marketing, 

This entails creating content, whether it be e-books, infographics, video webinars, or other 

downloadable content. The goal is to create a (often free) product to share information about a product, 

get customer information, and encourage customers to continue with the company outside of content.

Marketing benefits.

Well-defined marketing strategies can benefit a company in many ways. It can be difficult to develop 

the right strategy or execute the plan; When marketing is done well, it can bring about the following results.

generation of audience. Marketing allows a company to target specific people it believes will benefit 

from its product or service. Sometimes, people know they have a need. Other times, they don't realize 

it. Marketing enables a company to communicate with a group of people who fit the demographics of 

those the company aims to serve.

internal education. Marketing is useful for collecting information to process it internally for success. 

For example, consider market research that found that a particular product is primarily purchased by 

women between the ages of 18 and 34. By gathering this information, the company can better 

understand how to cater to this demographic, increase sales, and increase resource efficiency.

external education. Marketing can also be used to communicate to the world about what your company 

does, the products you sell, and how your company can enrich the lives of others. Campaigns can be 

educational, letting those outside of your company know why they need your product. In addition, 

marketing campaigns allow the company to present itself, its history, its owners, and the motivation for 

being the company it is.

Brand creation. Marketing allows a company to take an aggressive approach to creating a brand. Instead 

of a customer forming their opinion of a company based on their interactions, a company can 

proactively engage the customer with certain content or media to elicit certain feelings or reactions. 

This allows a company to shape its image before a customer interacts with its products.

long term. Marketing campaigns done right can have a long lasting impact on customers. Consider 

Poppin' Fresh, also known as Pillsbury Doughboy. The mascot first appeared in 1965, and helped create 

the long-standing, warm and friendly Pillsbury brand.

Financial performance. 

The ultimate goal and benefit of marketing is to increase sales. When relationships with customers are 

stronger, well-defined, and positive, customers are more likely to engage in sales. When marketing is 

done right, customers turn to your company, and you gain a competitive advantage over your 

competitors. Even if both products are exactly the same, marketing can create that competitive 

advantage for why a customer would choose you over someone else.